This year, it’s predicted that 2.4 billion people around the globe will play a mobile game, and by the end of 2021, the industry is expecting to reach a colossal worth of $91.2 billion. Those figures are hard to ignore, and as we saw its impressive growth in the last few years, it makes it even more crucial to understanding the mobile gamer, and how best to re-engage, and monetize your audience.
So to compare against your game’s current audience, or as a benchmark when bringing your brain-child to market, we asked a group of mobile gamers about their gaming activity, their motivations to play, and how they would prefer to purchase add-ons, to give you the well-needed insights into the mobile gamer.
With a split of male/female, across three age groups (18-24, 25-39, and 40-54-year-olds) here are our top 5 key findings!
69% OF GAMERS PLAY DAILY
Over a third of gamers we asked told us that they play games daily, with a split of 33% and 35% playing up to 1 hour, and over 1 hour respectively.
ADVANCING LEVELS IS THE MAIN MOTIVATOR TO RETURN TO A GAME
Ahead of appearing of daily competitions, achieving in-game add ons, and appearing on leadership tables, 54% of gamers are engaged by advancing levels.
31% OF GAMERS TYPICALLY HEAR ABOUT NEW GAMES THROUGH APP STORE CHARTS.
While this appears to be most common answer overall, if your target audience is aimed at 40-54-year-olds, you’ll be interested in knowing that this particular method comes in third place after friends/family referrals and social networks.
OVER HALF OF GAMERS NEVER PAY FOR GAMES OR ADD-ONS
Our findings told us that 52% of gamers never part with their money when it comes to mobile games. Interestingly, this is an opinion that increases with age, with 22% of 18-24 year-olds selecting this answer, increasing to 31% of 40-54 year-olds.
54% OF GAMERS WOULD PREFER TO TAKE A SURVEY IN EXCHANGE FOR EXTRA LIVES OR EXTRA TIME
Overall, over half of gamers would prefer to take a survey, than to pay or wait for additional lives or time in the game. Interestingly, there was a slight difference between genders found, with 60% of females and 47% of males opting for this answer.
To view the breakdown by age and gender for each question, download the full report below.
With over half of mobile gamers selecting that they would prefer to take a survey than wait or pay for an extra life/time in a game, why not give them what they want! Connect to the multi-billion dollar market research industry, and let us pay you top-dollar to hear from your users on everyday products and services. Sign up today!
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