The Journey of a Mobile App User

In the last decade, mobile apps became a significant part of our everyday life and some of the younger generations would even say that without apps their phone would be useless. What is it that makes people use an app over and over again? Interestingly, it’s exclusive content that keeps us engaged. Where we learn about new apps or why we decide to delete them? We mapped the whole journey in the infographic below.

Would you like to offer your users a way to unlock premium content for free?